What It Is
Decision velocity is the speed at which an organisation can move from identifying a decision point to committing to action. It's not about making reckless choices, it's about eliminating the friction that slows good decisions.
Why It Matters
In fast-moving markets, the cost of indecision exceeds the cost of a wrong decision. Companies that decide faster can iterate faster, learn faster, and compound their advantages over time.
Industry Signal
We're seeing boards and leadership teams increasingly frustrated with traditional governance cycles. Quarterly board meetings feel archaic when market conditions shift weekly.
Implications for Companies
Governance structures need to enable speed, not create friction
Decision rights must be clear and distributed appropriately
Leaders need frameworks that accelerate rather than slow decisions
Information flow must be designed for decision-making, not reporting
Continue the Thinking
When Movement Is Mistaken for ProgressA closer look at the difference between deciding faster, delivering more and improving the outcome.